Thursday, 9 December 2010

Planning: Focus Group 1

We decided to create a small focus group to gain feedback on the ideas that we have for our music video:



By carrying out this focus group, we have been able to get positive and negative feedback which will overall help us to make a successful video. We managed to find out from the group that we were only going to be using females within the video, and hadn't thought about the absence of males. This was brought to our attention, and we have since thought about this in greater detail and decided to add in some male characters. The focus group also illustrated that we will have to be thoroughly organised, and make sure we have a large number of actors willing to take part in the video to make the 'party scene' look like a realistic party.
The participants in the focus group also gave us positive feedback, and said that they really liked the general idea for the music video, and thought that the idea of the wind up doll at the start would bring in an entropic tone to a predominantly mainstream style video.

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